WHAT’S IN A NAME?
Well… Everything! A name is what defines your company, your brand, your philosophy – it is the first and possibly last impression you get to make. So when we started to look for a name, we knew we wanted it to be something that captured the core essence of who we wanted to be and how we wanted to conduct business. Whether it’s a new website, a new social media campaign, or business development the common thread that binds them together is persuasion. So, of course it made perfect sense to start by looking at Aristotle’s Three Modes of Persuasion in Rhetoric – Ethos, Pathos, and Logos (well, it made perfect sense to us philosophy and literature majors which is why we now work in internet and marketing).
What drew us to Ethos in rhetorical persuasion is that, essentially, it’s all about an appeal based upon the expertise, trustworthiness, and credibility of the speaker. And that is exactly what we want to do to help our clients and partners succeed.
Still with us? Ok, good. Did we mention the obvious fact that ethos is the root of ethics? Well that’s the kind of company “ethos” we wanted (yeah, see how we did that?) so – drum roll – ethosity was born! It also helped that the name sounded cool and was available – let’s be honest – finding good domain names is a real challenge these days! Oh and we chose the logo colors on purpose to subliminally make you think of the planet Earth but that’s another story…